Benefits administrator blog from Delta Dental

Tag: D&P utilization

Check out this email campaign to remind employees to use preventive care

One of the best things your employees can do to keep their smile bright and healthy is to make good use of their diagnostic and preventive benefits. Regular trips to the dentist can help catch little problems before they become big ones, thus avoiding potentially costly and painful dental problems.

When employees make use of diagnostic and preventive benefits, it’s also good for your organization. For example, if an employee has to take sick days to get a root canal, that represents a loss of time and money for everyone involved (especially if the issue could have been caught when a filling would have sufficed).

Enter the preventive care reminder campaign

You can use the preventive care reminder campaign to help employees make the most of their benefits. This is an email campaign for employees who haven’t generated any dental claims in the past seven months. As part of this campaign, employees will receive a series of three emails. They’ll receive:

  1. An email reminding them to schedule an appoint for a cleaning and exam.
  2. A congratulatory email after their visit for taking charge of their oral health. This email will also encourage them to set a reminder to return to the dentist in six months.
  3. A reminder email to schedule another exam and cleaning (if they chose to set one).

Does this campaign really work?

Absolutely. Comparing claims data across different groups, we’ve found a 37% increase in preventive care utilization rates among employees who receive and open preventive care reminder emails compared to those who don’t.

The more employees who make use of their diagnostic and preventive benefits, the better it will be for both workers and your organization. Healthier smiles for your employees and more savings for your company. That’s what we call win-win.

Ready to join the preventive care reminder campaign? Contact your Account Manager to sign up!

Everyone wants (but doesn’t use) this employer-sponsored benefit

2‑minute read

When people search for jobs on LinkedIn, Glassdoor, Indeed, etc., they surely expect to find a section of each job ad that includes a brief description of benefits and perks. Some company benefits are traditional while others get creative. And a few things are usually constant – paid time off, 401(k) options and health insurance – both medical and dental.

It’s no industry secret that enrollees expect dental coverage in their benefits package. In fact, 88% of job seekers say they would give better benefits some, or heavy consideration when choosing between employers, even if the pay were lower.

So we know that people want — and even expect — dental coverage from their employers and organizations; however, the fascinating thing is that enrollees often don’t use this must-have benefit.

Using claims data* from our enterprise, we found that only 37.2% of enrollees received the recommended two annual cleanings in 2017. And 23.9% of enrollees received only one cleaning. If you’re a current Delta Dental client, or work in the benefits industry in general, does it surprise you that nearly 40% of enrollees didn’t visit the dentist?

Since routine preventive dental care can detect health problems early, and help to prevent more costly medical expenses down the road, it’s concerning that more people aren’t seeking preventive care more often. To curb this trend, consider encouraging enrollees to visit the dentist for their recommended diagnostic and preventive care.

Share the wellness benefits of exams and cleanings with them. We recommend content from the preventive care section of our SmileWay® Oral Health library.

Do you know people who are anxious about visiting the dentist? Check out our tips for easing these fears. As a bonus, watch the magic of dentistry at work — proof that visiting the dentist can even be fun. 

Want more benefits solutions, industry news or HR tips and tricks? Subscribe to Word of Mouth.

If you’re a broker, consultant, or other benefits producer, subscribe to Insider Update.

 

* Data is based on submitted claims for commercial Delta Dental PPO enrollees, excluding state or federal exchange enrollment. Cleanings are based on claims including the following procedure codes: D1110, D1120 and D4910.

© 2021 Word of Mouth

Theme by Anders NorenUp ↑