One of the best things your employees can do to keep their smile bright and healthy is to make good use of their diagnostic and preventive benefits. Regular trips to the dentist can help catch little problems before they become big ones, thus avoiding potentially costly and painful dental problems.
When employees make use of diagnostic and preventive benefits, it’s also good for your organization. For example, if an employee has to take sick leave to get a root canal, that represents a loss of time and money for everyone involved (especially if the issue could have been caught when a filling would have sufficed).
Enter the preventive care reminder campaign
You can use the preventive care reminder campaign to help employees of self-insured groups make the most of their benefits. This is an email campaign for employees who haven’t generated any dental claims in the past seven months. As part of this campaign, employees will receive a series of three emails. These are:
- An email reminding them to schedule an appoint for a cleaning and exam.
- A congratulatory email after their visit applauding them for taking charge of their oral health. This email will also encourage them to set a reminder to return to the dentist in six months.
- A reminder email to schedule another exam and cleaning (if they chose to set one).
Does this campaign really work?
Absolutely. Comparing claims data across different groups, we’ve found a substantial increase in preventive care utilization rates among employees who receive and open preventive care reminder emails compared to those who don’t.
The more employees who make use of their diagnostic and preventive benefits, the better it will be for both workers and your organization. Healthier smiles for your employees and more savings for your company. That’s what we call win-win.
Are you the benefits administrator of a self-insured group and ready to join the preventive care reminder campaign? Contact your Account Manager to sign up!