The business formal dress code has been dying for decades. The rebellious anti-dress codes of ‘70s Silicon Valley spread slowly through American offices until business casual struck even the most old-school firms in the 1990s. The rise of the tech start-up in the 2000s has slackened dress codes even more. Because of the COVID-19 pandemic, dress codes are relaxing even more.
The pandemic has shifted employee expectations
After more than a third of American workers spent the better part of a year working from home, getting them back to the office may be enough of a problem. Getting them back into blazers and slacks? That may not happen at all.
Casual dress policies have long been considered a perk, but for some workers they’ve been turning into a requirement for some workers. The shift from soft and stretchy loungewear at home to less comfortable clothes is just not desirable for employees., especially in a market where businesses are struggling to hire.
What’s the point of your dress code?
It’s important for your company to nail down why it has the dress code it does to see whether it can change. Is it the desire to be perceived externally as professional? Is the goal to maximize productivity? If so, how is your dress code maximizing productivity?
There’s a popular belief that to work their best, employees need to dress their best and that can be true. Wearing a suit may give a sales representative more confidence and authority, but people in other positions may not need those boosts to be efficient in their job. It may be more distracting dealing with shoes that hurt your feet or slacks and button ups that are too heavy for the summer heat. In those cases, the cons of uncomfortable clothing may out weight the pros.
The financial burden of formal dress codes
It’s easy to say that people who have uncomfortable work attire should just buy new clothes, but is that always reasonable? Work suits can cost hundreds of dollars and professional clothes for women can be prohibitively expensive and the costs can add up quickly. Business casual outfits cost much less on average which allows workers to invest in more options and replace uncomfortable workwear.
For women, makeup and hair care present an additional financial burden as well as a considerable time commitment. Women spend an average of 55 minutes on grooming and $8 worth of makeup each day. Many women have reported that they intend to leave additional grooming behind after a year of not needing to go through their routines.
Online work and relaxed dress codes may help lessen the divide between the cost of men and women’s work wardrobes will hopefully lessen. If your weight fluctuates, you don’t need to buy a full suit or new dress to be comfortable and professional on video calls. Casual or no makeup can free up time to get other things done, so you’re less stressed while working.
Finding the balance
For most companies, returning to in office work in some capacity is a necessity. This is the opportune moment for a company to reassess its dress code to prioritize productivity, diversity and inclusion and the company culture they want to cultivate. Figuring out a way to balance an employee’s expectations of comfort and financial investments with what is an actual necessity for your company is a great place to start.